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Report: Nielsen in talks to buy Gracenote
Market research company Nielsen is reportedly in advanced talks to buy entertainment metadata firm Gracenote from its parent company Tribune Media. According to a Variety report, which cites multiple...
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Gracenote launches new entertainment products for converged platforms
Nielsen-owned Gracenote is launching a raft of entertainment data products developed for converged media platforms and services. Gracenote says that its connected databases for video, music and sports...
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Millennials watch 27% less TV than over 35s
Millennials spend about 27% less time watching traditional TV than people aged over 35, according to new research by Nielsen. The ‘Millennials on Millennials’ report claims that adults aged 18-34 spend...
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Scripps: lifestyle programmes offer best returns
Lifestyle channel operator Scripps Networks Interactive says the types of shows on its channels drive higher engagement and a better commercial return than reality programming, sport or news. Scripps...
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Nielsen: US adults’ news consumption up 18% in 2016
US adults spent 72.5 billion minutes consuming news in the average week in 2016, an 18% increase from the prior year, according to Nielsen. The research firm found that the biggest increase came from...
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Nielsen starts to count YouTube, Hulu live TV metrics
Nielsen has added viewing data from YouTube TV and Hulu’s new live TV service to its ‘Digital in TV Ratings’ audience metrics in the US. Nielsen said it will look at how audience watch these services...
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Nielsen: traditional TV signal reception up in the US
The percentage of US homes with TVs receiving traditional TV signals is currently 96.5%, an increase of 0.5 percentage points compared to last year, according to Nielsen. The research firm’s estimates...
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Nielsen begins measuring Netflix and SVOD
US ratings agency Nielsen has started offering a syndicated solution to measure subscription video-on-demand and streaming content, including the likes of Netflix. Clients including A+E Networks,...
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Nielsen integrates Gracenote smart TV data
Nielsen has announced plans to use Gracenote’s real-time smart TV data to enhance Nielsen Marketing Cloud’s Data Management Platform (Nielsen DMP). Nielsen said the collaboration will boost Nielsen...
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